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The Description Tag

The Description Tag is the second most important meta tag.

Each page should have a slightly modified description for premium web site optimization. Around 20 words is good for the description. The tighter you can get everything the better.

You want to target exactly what you want to rank and get up there. Remember to use the words you put in the description and title tags into the body of your page.

A good description might look something like this:

"Home for Sale in Roscoe, IL with multiple photos and detailed info. Waterfront 6 bedroom Home with Indoor Heated Pool!"

This includes many real estate keywords in it.

<META name="description" content="Home for sale in Roscoe, IL with multiple photos and detailed info. Waterfront 6 bedroom Home with Indoor Heated Pool!">

Just make sure to elaborate a little or at least mention these words in your main body to maintain emphasis.

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